Travel Thailand Together Campaign: TAT and UOB Launch New Domestic Rewards Drive
Travel Thailand Together campaign launched July 20, 2026 by TAT and UOB Thailand — offering 15% hotel cashback, Snoopy gifts and Buddy Rewards until September 30.
Travel Thailand Together campaign launched on July 20, 2026 as the Tourism Authority of Thailand (TAT) and UOB Thailand joined forces on a nationwide domestic tourism initiative running until September 30. Linked to TAT’s “Feel All the Feelings” campaign, the collaboration offers UOB credit cardholders hotel cashback, Snoopy gift rewards, and Buddy Rewards for all registered travelers — designed to keep tourism spending circulating within Thailand and support local businesses during the second half of 2026.
The Travel Thailand Together campaign reflects a broader domestic tourism push by TAT as it works to counter the 3.09% year-on-year shortfall in international arrivals and maintain revenue momentum through the mid-year period.
What the Campaign Offers UOB Cardholders
The Travel Thailand Together campaign has two separate benefit streams — one for UOB credit cardholders and one for all travelers registering through TAT’s Buddy Rewards programme.
For UOB credit cardholders, the headline benefit is 15% cashback by redeeming UOB Rewards Points on accommodation payments made directly to participating hotels in Thailand. This applies to direct hotel bookings only — reservations made through online travel agencies such as Agoda, Booking.com, or Airbnb are excluded from the cashback benefit.
Snoopy gift rewards are available on the same direct hotel spend. Cardholders spending a minimum of THB 1,000 in a single transaction receive a Snoopy tumbler. Those spending THB 50,000 or more in a single transaction receive a 20-inch UOB x Snoopy suitcase. Both are limited-edition items.
To access these benefits, cardholders must register through the UOB TMRW App or via SMS before transacting. Benefits are available from July 20 until September 30, 2026.
| Travel Thailand Together — UOB Cardholder Benefits | Details |
|---|---|
| Hotel cashback | 15% via UOB Rewards Points redemption |
| Eligible transactions | Direct hotel payments only — no OTAs |
| Snoopy tumbler | Min spend THB 1,000 in one transaction |
| 20-inch Snoopy suitcase | Min spend THB 50,000 in one transaction |
| Registration | UOB TMRW App or SMS |
| Campaign period | July 20 to September 30, 2026 |
Buddy Rewards: Open to All Travelers, Not Just UOB Cardholders
Beyond the credit card benefits, the Travel Thailand Together campaign also includes a Buddy Rewards component open to all travelers — not only UOB cardholders.
Travelers who register for Buddy Rewards online at 1672 or at participating TAT activity booths during the campaign period may receive campaign souvenirs from both TAT and UOB. The registration is free and open to anyone traveling within Thailand during the campaign window.
This makes the Travel Thailand Together campaign accessible to a broader audience than a typical bank partnership — giving non-UOB cardholders a separate incentive pathway through TAT’s established Buddy Rewards platform.
Why TAT and UOB Launched This Campaign
The Travel Thailand Together campaign is directly tied to two converging priorities.
On TAT’s side, domestic tourism is a crucial cushion during periods when international arrivals underperform. Thailand’s foreign arrivals in 2026 are tracking 3.09% below 2025 through mid-July, primarily due to the Middle East conflict’s impact on regional aviation in Q1 and Q2. Keeping Thai travelers spending domestically — in local hotels, tourism businesses, and communities — protects the overall tourism economy even when inbound international volumes are below target.
TAT Deputy Governor Nithee Seeprae said the collaboration brings together practical travel benefits and TAT’s nationwide destination network to encourage Thai travelers to explore more of the country, supporting tourism businesses and generating spending in local economies.
On UOB’s side, credit card spending data validates the opportunity. UOB Thailand’s credit card data for the first half of 2026 show that domestic travel and hotel spending remained among the top five spending categories for its cardholders. This spending pattern signals consistent, sustained domestic travel demand — and a bank-loyalty programme that rewards it converts natural spending behaviour into incremental tourism volume.
UOB Head of Credit Card Products Suporntip Pongsachamnankit said the bank developed the campaign to help customers enjoy greater value when traveling within Thailand, while contributing directly to spending flows to entrepreneurs, hotels, and tourism-related businesses in local communities.
Connection to Thailand’s Broader Tourism Recovery Strategy
The Travel Thailand Together campaign sits alongside several other domestic stimulus initiatives that TAT and the Tourism Ministry are pursuing simultaneously.
The Thai Teaw Thai Plus domestic co-payment scheme — THB 1.75 billion pending Cabinet approval — targets Thai domestic travel more broadly. Fly Thai All the Feelings — THB 200 million — focuses on domestic flight discounts. The Travel Thailand Together campaign operates through the private sector channel, using UOB’s card infrastructure and rewards ecosystem to reach a large and travel-active segment of Thai consumers.
Together, these initiatives represent a coordinated effort to generate domestic tourism momentum through both government budget allocation and private-sector partnership — diversifying the stimulus mechanisms available and reaching different consumer segments through different financial products and incentive structures.
What This Means for Indian Travelers
The Travel Thailand Together campaign is primarily designed for Thai domestic travelers — it is UOB Thailand’s card programme and operates within Thailand’s domestic hotel network. Indian tourists visiting Thailand will not directly access the UOB card cashback or Snoopy gifts unless they hold a UOB Thailand credit card.
However, the campaign is indirectly positive for Indian travelers. Hotel properties participating in the Travel Thailand Together campaign are offering competitive direct-booking rates and incentives — which improves overall hotel pricing transparency and availability across the participating network during the campaign window.
Indian tourists visiting Thailand between now and September 30 who book participating hotels directly rather than through OTAs may benefit from more competitive rates driven by the campaign’s direct-booking incentives.
For Indian travelers planning a Thailand trip, confirm current entry requirements at thaievisa.go.th. India now has 30-day visa-free entry approved by Cabinet on July 14 — pending Royal Gazette publication.
Complete the mandatory TDAC digital arrival card within 72 hours before departure. Remember UPI does not work in Thailand — carry Thai Baht or use a zero-forex international card. For travel insurance, SafetyWing Nomad Insurance provides reliable coverage at affordable daily rates for Indian travelers.
FAQs — Travel Thailand Together Campaign 2026
Q: What is the Travel Thailand Together campaign and who can participate?
The Travel Thailand Together campaign is a domestic tourism initiative launched by TAT and UOB Thailand on July 20, 2026, running until September 30. UOB Thailand credit cardholders can access 15% cashback on direct hotel bookings via UOB Rewards Points redemption and limited-edition Snoopy gifts with qualifying spend. All travelers — not just UOB cardholders — can register for Buddy Rewards online at 1672 or at participating TAT activity booths to receive campaign souvenirs from TAT and UOB.
Q: How does the 15% cashback work on hotel stays?
The 15% cashback under the Travel Thailand Together campaign is available to UOB Thailand credit cardholders who pay for accommodation directly at participating hotels using UOB Rewards Points redemption. Bookings made through online travel agencies are not eligible. Cardholders must register through the UOB TMRW App or via SMS before transacting. The cashback applies to stays completed between July 20 and September 30, 2026.
Q: What Snoopy gifts are available and what spend is required?
Two limited-edition UOB x Snoopy gifts are available under the Travel Thailand Together campaign. A Snoopy tumbler is available to UOB credit cardholders spending a minimum of THB 1,000 in a single hotel transaction at participating properties. A 20-inch UOB x Snoopy suitcase is available for spend of THB 50,000 or more in a single transaction. Both gifts are limited edition and subject to availability. Gifts apply to direct hotel bookings only — OTA bookings are excluded.
Final Word
The Travel Thailand Together campaign launched by TAT and UOB on July 20 is a well-structured private-sector domestic tourism stimulus — using UOB’s card infrastructure, Rewards Points system, and branded Snoopy incentives to move real hotel spending toward direct bookings during the campaign window.
For Thai travelers with UOB cards, the combination of 15% cashback and limited-edition gifts creates a genuine incentive to explore Thailand’s destinations before September 30. For TAT, the campaign adds a private-sector funded stimulus layer alongside the government co-payment and charter schemes that are awaiting Cabinet approval. Together, they represent a more diversified recovery toolkit than any single mechanism alone could provide.
Also Read:
- Thailand Tourism Stimulus 2026 — Three Schemes Worth ₹582 Crore
- Thailand Tourist Arrivals 2026 — Down 3.09% But Recovery Builds
- Thailand Visa Free 30 Days — Indians Upgraded, 60-Day Era Ends
Official Source:
Aaseem Bhardwaj is a journalist, seasoned traveler and IT professional based in India. With firsthand travel experience across Southeast Asia, East Asia, Middle East and Europe, Aaseem founded Travel Man Today to provide reliable visa updates and travel news for Indian passport holders. He has personally traveled to Thailand, Vietnam, Malaysia, Japan, Singapore, Hong Kong, South Korea, UAE and Europe. Follow his travel vlogs on YouTube at @travelmantoday
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